تسويق التعليم عن بعد و التميز بجودة خدمات التعليم في المؤسسات الجامعية : قراءة على ضوء تطلعات و تحديات اقتصاد المعرفة

الملخص EN

D83This research paper aims to attempt the importance of marketing distance education services in university institutions and their effective role in enhancing the quality of education in the light of the knowledge economy.

As distance learning services have become more than a necessity, especially in light of the onset of the global epidemic, the need to market these various educational services in a way that enables the target group (students academics) to control the use of technology and various means of communication to access information and knowledge.

Where the study culminated with results which highlight that this trend towards distance education leads these educational institutions to improve and improve the quality of educational services to hope for promising economic prospects based on knowledge.