تأثير التسويق الإلكتروني السياحي في تكوين الصورة الذهنية للوجهة السياحية بالخارج : دراسة عينة من السياح الجزائريين المتجهين إلى تركيا

الملخص EN

This study aimed to highlight the impact of tourism e-marketing in forming the mental image of the tourist destination abroad for the Algerian tourist, applying it to the Turkish tourist destination, and to achieve the goal of the study, the two researchers distributed an electronic questionnaire allocated for the purpose of the study after subjecting it to the tests of stability and honesty, and the study was conducted on a random sample from The study community, where the sample size reached 102 tourists.

The field study concluded with the conclusion that there is a statistically significant effect of tourism e-marketing in forming the mental image of the Turkish tourist destination on the Algerian tourist