استخدام أدوات التسويق الإلكتروني ومساهمتها في نجاح المؤسسات الرياضية: دراسة ميدانية لأندية الرابطة المحترفة لكرة القدم-موبيليس

الملخص EN

This study aimed to determine the extent to which the use of electronic marketing tools contributed to the growth of sports institutions (Algerian professional football clubs for the first and second leagues, mobilis).

a new reality in which the traditional institution no longer has a place, and to achieve this, the researcher relied on the descriptive method, using the questionnaire as a tool to study on an intended sample of 30 administrators from professional football clubs.

the most important results of the study indicated that: the use of the website contributes to the success and growth of sports institutions, the use of social networking sites contributes to the success of sports institutions, the use of E-mail has a role in the success of the sports institution.