التحول نحو الأخضر وسيلة للوصول إلى القمة الذهبية : دراسة استطلاعية في شركة كوكاكولا في بابل

الملخص EN

This study sought to know the extent of the importance of green human resources in order to reach the golden summit in the Coca-Cola Company in Babylon, in addition to knowing whether there are statistically significant differences in the answers of the study sample.

The study population consisted of individuals working in the Coca-Cola Company for Soft Drinks, Babylon branch, who numbered (150) male and female workers.

Collecting field data through a questionnaire that was built and developed to measure the objectives of the study and test its hypotheses.

It consisted of two parts, the first part of which was (Green Human Resources Management), while the second part included (Golden Summit), and (SPSS) was used in Data analysis by means of the Statistical Package for Social Sciences program descriptive statistical methods to describe the study data, as well as the inferential statistical method to measure the objectives of the study and test its hypotheses.

The green humanity and the golden summit were in the green employment dimension, where it achieved the highest rank in the strength of the impact, as the interpretation coefficient reached (0.332), while the green training and development came In the second place, the coefficient of interpretation was (0.031), while the evaluation of green performance came in the third place, it reached the coefficient of interpretation (0.001), and the practices of green human resources management are one of the means and methods that the company can employ to support the company's development process.

The researchers seek to present a set of proposals that are considered solutions to the problems that the studied company suffers from, and the most important of these recommendations: The researchers recommend the Coca-Cola Company in Babylon to pay great attention to the application of green human resource management practices for environmental sustainability and preservation of the environment.

The Coca-Cola Company in Babylon is also building a system that improves and implements green employment.