تقييم الأداء المصرفي في البنوك الإسلامية باستخدام مؤشر كفاءة التسويق المصرفي الإسلامي : دراسة حالة مصرف السلام الجزائر خلال الفترة 2012-2019

الملخص EN

This study aims to evaluate the banking performance of Islamic banks using the index of Islamic banking marketing efficiency in Al Salam Bank AlgeriaThe study concluded that the efficiency of banking marketing index reflects the good performance of the marketing department in Al Salam Bank Algeria, and its ability to attract and satisfy new customers, but it remains insufficient in light of the entry of public banks as a competitor in the field of Islamic banking.

Therefore, we recommend Al Salam Bank to focus more on promoting the banking services provided.