مقاربة سلوكية لتفسير تأثير المخاطر في السياحة على سعر سهم مؤسسة سياحية : دراسة قياسية لسهم شركة رم للنقل السياحي خلال الفترة افريل 2008-ديسمبر 2020

الملخص EN

This study aims to explain the volatility in the share price of a tourism entreprise according to a behaviour on the market this is based on their varying response to the risks affecy tourism, depending on the varying impact of those risks on the tourist's decision, the latter is very sensitive to a range of risks, mainly related to security risks and epidemics, while lax about economic risks, the investor considers this behaviour of the tourist and includes the impact of various risks on tourism in his outlook for future tourism returns.

the investor in rumm tourism transport response to the impact of different risks on tourism demand over the course of the study period between april 2008 to december 2020 was mixed he gave great importance to the dangers of war the arab spring which touched neighbouring states and corona pandemichis response to other risks, such as financial crises, determined his demand for an equity according to those beliefs within this framework, a function of value is determined on invesment in the stock of the tourism entreprise.