القيم في مجلة الأطفال الأردية "بچوں كي دنيا" : دراسة في تحليل المضمون

الملخص EN

Magazines are an important media, Because it takes depth from the book and from the newspaper the diversity of its material, Children's magazines are a way to educate the child, and expand the horizons of his knowledge, Also, children's magazines have an exceptional ability to formulate their positive trends, And providing them with the values that call for respect for mankind and society, Concepts and facts that keep pace with the times in interesting ways and simplified forms, In addition to entertaining the child, introducing joy and pleasure to himself, and developing aesthetic taste, It thus contributes to achieving the goals of education.

The researcher followed the content analysis method; It is one of the research methods, that are used to describe the apparent or explicit content of the media, An objective, organized, quantitative description.

The research aims to identify the role played by children's magazines, especially the magazine "Bachon Ki Duniya", in providing values to children.

And also getting acquainted with the forms and editorial arts, which were used in presenting the values on the pages of the magazine.

Search results from them Literary arts ranked first with a percentage of (60.7% ), followed by journalistic arts with (25% ).

The other written forms came in the third and last place with a rate of (14.3% ), which is as detailed in the research.