تفعيل أبعاد التميز لاستراتيجية إدارة العلاقة مع الزبون : دراسة حالة مؤسسة موبيلبيس

الملخص EN

This study aims to identify the extent of activation of the dimensions of excellence of the strategy of managing the relationship with the customer in the founders of Mobilis, Thus, trying to highlight the contribution of each dimension in establishing a relationship with its customers.

Data were collected and interpreted depending on the analytical descriptive method (questionnaire and interview) in order to test the validity of the hypotheses on which the study was based.

He also concluded that the dimensions of excellence are integrated with each other and have an important role in building a Mobilis organization to manage a relationship with its customers, which creates a competitive advantage that allows it to achieve customer satisfaction and loyalty.

As a set of recommendations were proposed to the Mobilis Foundation to achieve the benefit and satisfaction of both parties