دور التسويق السياحي في ترقية خدمات السياحة الصحراوية بالجزائر : دراسة حالة ولاية ورقلة خلال الفترة: 2013-2017

الملخص EN

Summary: This study aimed to research tourism marketing as one of the methods on which tourism is based to achieve development in order to attract the most number of tourists; We have studied the case of the state of Ouargla, to highlight the reality of the practice of tourism marketing and its role in promoting tourism services there.

Among the results obtained are the following: - Algeria enjoys important tourism potential that qualifies it to become one of the most prominent tourist countries in the world; - Ouargla has huge and unique tourism potentials, but most of them remain untapped.

- key words: Tourism marketing, promotion, tourism services, tourism, tourists.