التسويق الأخضر كأحد التوجهات الحديثة للمسؤولية الاجتماعية في تحقيق التنمية المستدامة

الملخص EN

This paper aims to highlight the role of green marketing in achieving the dimensions of sustainable development through the adoption of social responsibility concepts, where we have reached the inclusion relationship between them.

A sustainable green marketing that serve the economic dimension, must rely on (4P's) namely: individuals, the planet, and Profitable progress, human.

Being social, it should adopt the principles and foundations of social responsibility.

To be ecologically, marketers must take environmental considerations before, during, and after launching their products on the market, as sustainable development answers the question: What to do to make the transformation of societies in the present and future societies for a better life successful, while social responsibility answers the question: How do organizations point to their behaviors and practices for the success of that transformation? And green marketing is a translation of social responsibility requirements