أخلاقيات الأعمال كآلية لتحقيق التفوق التنافسي : دراسة ميدانية على عينة من البنوك التجارية بولاية الجلفة

الملخص EN

The study aimed to analyze the role of business ethics as a mechanism to achieve competitive superiority, as five commercial banks in the Wilayat of Djelfa were selected for the field study, and to achieve this study, a questionnaire was distributed randomly to 40 employees out of the study population consisting of 89 employees, and analyzed using the (SPSS) program.

The two researchers reached a set of results, the most important of which are: that the level of perception of both business ethics and competitive superiority among the study sample was low; the results showed an excellent positive correlation of (0.

823) between business ethics in its dimensions and competitive superiority, in addition to the presence of a significant impact.

A statistical indication of the combined dimensions of business ethics on the competitive superiority in commercial banks in the Wilayat of Djelfa.