نظم المعلومات التسويقية ودورها في التسويق السياحي: قطاع السياحة في ولاية الوادي أنموذجا

الملخص EN

This study aims to highlight the role of information systems in the promotion and development of tourism activity at a time when information has become one of the most important resources used by tourism establishments to develop their activities.

by encouraging the adoption of marketing information systems while not neglecting other information systems.

and the need for the responsible party to encourage capital investment in the tourism sector and grant possible facilities for that, while updating the old information systems approved to achieve the goals of the pre-established institution.