الإبداع كمدخل لتحقيق ميزة تنافسية للمؤسسات دراسة حالة مؤسسة "قديلة لتعبئة المياه المعدنية بسكرة

الملخص EN

JEL: M52 The aim of this research paper is study the innovation as an entry point to achieve competitive edge for the enterprises, cas study “Geudilah for bottled mineral water – Biskra-, through studying the extent of adopting of the entity's policies for the development of creativity and the source of acquire competitive advantage in the entity cas study and the impact of innovation on the competitiveness of the enterprise، We distribute a questionnaire and the percentage of questionnaires recovered 75%, we concluded that the primary source of competitive advantage is in the extent of the availability of the creative capabilities in the entity cas study, and the impact of innovation on the competitiveness of the organization through its ability to deliver Products quality and lower costs to meet market needs.

Jel Classification Codes: M52