دور التسويق الاجتماعي في الحد من الآثار الإجتماعية و الاقتصادية في ظل تفشي وباء كوفيد 19 : دراسة ميدانية على مجموعة من الجمعيات الخيرية بالجزائر

الملخص EN

The aim of study is to clarify the role of social marketing in reducing the social and economic effects of the Corona virus (Covid 19), by dropping the study on a sample of civil society organizations in the various states of the country represented in (associations, scouts, parties) to address the effects of the spread of the epidemic To reduce its severity, and employ social marketing campaigns to spread awareness and change behavior, based on a questionnaire form was distributed to collect data and test the study hypotheses, we found the results of the study showed the contribution of social marketing in reducing the severity of the economic and social effects of the korona virus epidemic for the affected groups by adopting it from Before civil society organizations.