اعتماد الجمهور على مقاطع فيديو الفضائيات العربية و الأجنبية المتخصصة بشئون المرأة عبر التطبيقات الالكترونية المرئية في معرفة اهتمامات المرأة و اتجاهاته نحوها

الملخص EN

Video clips via electronic applications are widely spread on the Internet.

Because of the characteristics that distinguish it.

Which encouraged surfers from all over the world to the increasing demand.

At a time when the turnout on television channels has declined.

Despite the severe criticism that video clips are always exposed to in electronic applications, these criticisms accuse them of having a negative and direct impact on society.

And contribute to the disintegration of his contract and its collapse.

There are those who see it as an important means in forming social relations in Arab societies and modifying, changing and correcting attitudes, behaviors, ideas and opinions.

Bringing concepts and visions closer to the other.

Get to know the cultures of other peoples.

Therefore, the research problem is the study, monitoring, analysis and interpretation of the public's dependence on the videos of Arab and foreign satellite channels specialized in women's affairs through visual electronic applications, in order to know the interests and attitudes of women towards them, through the models presented in the media coverage.

The research sample is represented in the videos of Arab and foreign satellite channels specialized in women's affairs via electronic visual applications such as Zee Living channel, Man and Woman channel, Fine Living channel, Nile Family channel, Fashion TV HD Lamasat Jamal Channel, Massaya Channel, AL Seha Waljamal Health and Beauty Channel, Frequency Channel Arab Woman Audience sample: The application is carried out through a field questionnaire form on a sample of (400) individual viewers of Arab and foreign satellite video clips specialized in women's affairs through visual electronic applications.

The study sample is in the age group of “18-35 years” in Egypt, Morocco and Kuwait “representatives of countries” The United States and the United Kingdom are representatives of foreign countries, taking into account the proportional distribution of the sample of Arab expatriates in the study countries.

Results:
 1- A comparison between the videos of Arab and foreign channels specialized in women's affairs showed that the respondents in the study sample gain new experiences from the videos of foreign channels in a greater proportion than the videos of Arab channels, with a percentage of 53% in favor of the foreign ones, compared to 51.8% for the Arab ones, which confirms the need to review And choosing the interests of women presented by the videos of foreign satellite channels, since they have become a source of gaining experiences for the public.

 2- It became clear that the most important reasons for relying on video clips of Arab and foreign satellite channels specialized in women's affairs through visual electronic applications in knowing the interests of women from the respondents' point of view came in the first place (faith, support, trust and respect for women) with a rate of 71.3% and in the second place (the pursuit of achievement) by 70% , and in third place (development of women's capabilities and skills) with 49.8% , followed by (the ability to overcome crises and problems) with 45.3% , which can be said that women's interests are a shared responsibility among all parties of society in taking into account women and caring for their support, respect and instilling confidence in them And work to encourage it to progress, achieve, participate in all matters, communicate, help and support in various crises.