أثر التسويق الداخلي على الرضا الوظيفي لدى موظفي بنك الفلاحة و التنمية الريفية-وكالة أدرار 252

الملخص EN

The aim of this present study is to examine the effect of internal marketing on job satisfaction among employees of Agricultural and Rural Development Bank - Adrar Agency 252.

The data were analyzed using descriptive statistics analysis tools.

In order to test hypotheses, this study used (T) test and simple linear regression.

The research's findings showed that the alternatives hypotheses are confirmed, it seems that the bank practices the internal marketing, the employees feel satisfied with their current jobs, and the internal marketing has a significant positive effect on job satisfaction.

The study recommended that the internal marketing policy concerning three dimensions (empowerment, incentives, and rewards) should be reviewed.