أثر ممارسة استراتيجيات ريادة الأعمال على أهداف المشروعات الصغيرة : دراسة ميدانية على عملاء بنك الأسرة-الأبيض

الملخص EN

The study aimed to measure the direct impact of practicing entrepreneurship strategies in its dimensions (creativity and innovation-and accepting risks) on small enterprises in their dimensions (achieving profitability-survival and continuity), studying the case of family bank clients in the industrial and productive family sectors.

the study problem was a major question : what is the impact practice entrepreneurship strategies on small business goals.

the study is based on several hypotheses, including that there is a positive relationship between entrepreneurship strategies in its dimensions (creativity and innovation strategies, risk acceptance strategy) on the goals of small enterprises in their dimensions (profitability, continuity).

the study used the descriptive and analytical approach.

a comprehensive survey method was used for all the items of the study population (100).

the study found that there is a positive relationship between practicing entrepreneurial strategies and achieving profitability, as the value of beta was (2.523) at the level of significance (.013).

also, there is a positive relationship between the practice of entrepreneurship strategies and continuity, as the value of a beta (4,382) at the level of significance (.000) the study concluded with entrepreneurship strategies with different dimensions that positively affect the goals of small enterprises, and the study recommended increasing interest in creativity and innovation in order to expand projects and enter in new markets.