واقع الترويج الصحي للمؤسسات الخدمية : دراسة تحليلية لآراء عينه من مدراء أقسام مستشفى الفرات الأوسط التعليمي بمحافظة النجف الأشرف

الملخص EN

The health promotion deemed as one of the main elements of the marketing mix of any of the health organizations.

This is due to the vital role played by the promotion to clarify the services of the health organization to the clients, in addition to persuading them of the advantages of dealing with it.

Hence, motivating the clients to deal with such organization either permanently now or in the future.

On this premises, the promotion activity is an important factor by which the health organizations can overcome the current competition in the market and increase the market share by supporting the clients’ attraction.

Moreover, it provides the clients with the information about the health promotion and it continuously reminds them by the advantages of the services provided to motivate them to buy the services and create a positive image about the organization and the services provided to the clients, as well as raising their loyalty to such organizations.

In spite of the importance of promotion, the health organization in Najaf suffers from ignoring the promotional activity, which results in the sales’ weakness and the organization’s failure to face the existing competition in the market.

In addition, it failed to create a positive image of the organization and its productions, thus, the clients may not prefer them.

Accordingly, the research aims at identifying the problem, providing conclusions that proved by the questionnaire’s form and finally recommending successive solutions to avoid the problem.