Les graffiti au service de la sécurité routière au Maroc : esquisse d’une approche psychosociale

الملخص EN

In Morocco, graffiti is increasingly used in awareness-raising campaigns.

This paper aims to examine the relationship between graffiti and road safety by targeting the graffiti on the tanks of trucks.

The objective of this study is to treat social representations concerning the choice of this language process, its discursive contents and the mobile surfaces that carry them.

To do so, I have adopted the structural approach, focusing on the association network technique which consists in presenting an inductive board (graffiti image) to 25 drivers and checking their representations in relation to the graffiti presented.

This fieldwork reveals that the art of graffiti is a contrasting element used to convey awareness messages about road safety.