استخدام وسائل التواصل الاجتماعي كأداة لترويج منتجات التأمين : دراسة مقارنة بين الجزائر و فرنسا

الملخص EN

This study aims to showing the importance of social media in insurance companies as a means of promoting insurance products.

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with showing the most important statistics about the use of social media in the world.

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and presenting the most important insurance companies that use sociale media in their marketing activities for insurance products as a promotional policy in Algeria and france.

We relied our study on the descriptive and analytical approache by presenting and analyzing the results, and the most important results reached were that insurance companies remain less use of social media, represented by Facebook, Twitter, Youtube…also, insurance companies in Algeria do not rely heavily on social media and do not use them as they should to promote their insurance products.

And the important recommendations that can be made is to create a database on social media platforms to collect data about customers and analyze it to reach appropriate marketing policies for insurance products, and this is in cooperation with companies specialized in smart applications.