أدوات الاتصال و التفاعل بالشبكات الاجتماعية كمنتج و عملية : دراسة تحليلية على الصفحات الإخبارية أثناء الأحداث الهامة

الملخص EN

The importance of this study stems from the fact that it is one of the studies that attempts to understand all the interactive elements contained in social networks and used by news pages through them, and also because it tries to limit all modern interactive tools that these networks have provided to users, and aims in the first place to monitor interactive tools with news pages on networks Social in its various dimensions, describing its tools from the perspective of a functional interactive scale, and knowing the extent to which the Arab public uses these tools during important events.

Based on the foregoing, the research problem was focused on trying to understand interactivity as a product and process during various important events in the Arab region and the extent of their verification in news pages on social networks, by monitoring and analyzing interactive tools on these pages, and knowing the extent to which these pages benefit from modern options, and the new tools that the Internet provides In order to increase interactivity, it sought to uncover the nature of the Arab societies' interaction with events in Algeria and Sudan, and the fire of the Notre Dame Church, through the quantitative and qualitative analysis of the BBC NEWS and FRANCE 24 pages in Arabic on Facebook and Twitter during the period.

The accompanying events, which spanned from 15/3/2019 to 14/4/2019, due to the relative stability of social networks.

The main hypothesis of this study was that "interactivity in the communicative process that takes place through social media news pages is largely available in the event that tools are available that enable interactivity, and an effective user at the same time", it is a feature of the medium and the user together as a product and process.

By applying the "Carey Heeter" scale, including its scale of functional interactivity, and analyzing the content according to the six dimensions of interactivity, the results proved that the events of Algeria were the most widely discussed during the study period, followed by events in Sudan, followed by the fire of the Notre Dame Church.

And that the BBC NEWS pages in Arabic and FRANCE 24 in Arabic on Facebook have more flexibility in the interactive process, as the communication tools are available according to the six dimensions of Carrie Heiter at a high rate compared to the two pages on the Twitter site, although the difference is small, and the interaction became clear as a product in the availability of interactive tools on news pages As for the interactivity as a process, it was an expected result of it since the relationship is direct between the availability of the product and the availability of its use