عروض الأزياء الإسلامية من منظور التسويق الإسلامي : دراسة استطلاعية لمدى استجابة المرأة المسلمة لهذه العروض

الملخص EN

The main objective of this research, explain the extent success of the Islamic fashion show as a marketing tool, considering the religion controls which shall be followed in Islamic promotion mix, especially with the high growth of these markets in reality، the descriptive analytical methodology is one of the modes followed in this context which based on the theoretical, exploration study to know the impact of these fashion shows on Muslim women according to AIDA model.

This study leads us to a number of results.

The most important of them is the strong effect of fashion shows on Muslim women reactivity by motivating their attention, interest desire & action, with some reservations observed.

That’s why it’s necessary to ensure organize this shows with height level of Islamic controls.