نحو نظام تقييس بالمعايير الدولية لجودة المزيج التسويقي في سوق الحلال

الملخص EN

Due to the expansion of the quality standardization to include the production systems, the environment, the administration،..

and are multiplied according to the characteristics of the producers :•European standardization systems.•us standardization systems.•standardization of Japanese standards.

the international organization for standardization (ISO) is the international standards organization.

it is a recognition of the existence of different standards, which are commensurate with the tendencies, wishes and behaviors of customers, in a variety of marketing environments, which justify the system of quality standardization for the halal sector, according to the safety of the belief on the one hand, and the increasing size of the market for customers that are homogeneous in a permanent block , and is a viable market, which is the halal market, which in turn expands to include all the rest of the elements in the marketing mix, and any number.

and are the elements that comply with the characteristics that characterize the market in the halal sector.