العلاقة بين المقدرات الجوهرية و التسويق الريادي بالمصارف التجارية و المتخصصة بولاية السودان

الملخص EN

This study aimed to test the impact of Core Competencies on the Entrepreneurial Marketing for banks in Sudan.

Using resources theory (RBV) that has been through which many of the hypotheses developed.

The study used the descriptive analytical method for testing non-probability sample, using the questionnaire as a main tool.

It directed to senior management and head department staff to the principle and head department in Sudanese banks at Khartoum state and were distributed (250) questionnaire and was recovered (224) and total percentage (89,6%) and to test the hypotheses of the study by (SPSS) and the results showed that there is a positive relationship between the Core Competencies and Entrepreneurial Marketing of banks in Sudan varying degrees.

The study found a number of theoretical and applied effects and some of recommendations, The banks that seek to achieve competitive advantages & entrepreneurial in the market by adopting pioneering marketing operations , and strengthens its core competencies , in addition to conduct large-scale studies, containing different dimensions to the variables of the study.