استراتيجية بناء إعلام صحي وفق صناعة الوعي و الثقافة الريادية للمنظمات : دراسة نظرية

الملخص EN

The media has become an important role in receiving information on the individual, society and organizations, so the aim of research is to employ various media and strengthen them in the service of health issues as well as create awareness and health education correctly for organizations to be an integral part of achieving the comprehensive development of the country, as it is necessary to shed light The pioneering efforts and effective initiatives of individuals and institutions working in the health field, and encouraging media personnel to innovate and advance in the health media field.

The research focuses on how to build a health media strategy according to the pioneering awareness and culture industry for industrial and service organizations to achieve safety and security for their workers through promotion of health responsibility by organizations and defining their health responsibility towards workers and customers.

The two researchers developed Carroll's model of social responsibility to become a comprehensive model according to the hierarchy of priorities for its components (health, economic, social, legal and ethical responsibility), as the model lacked health responsibility.

Awareness by health and media institutions in spreading health awareness.

Therefore, successful organizations can avoid and confront viruses, including viruses (Covid 19) through the health awareness of their workers that are contributed by satellite, radio, or media channels or bulletins and posters that are placed in squares or media panels in organizations, as well as through the culture of organizations that connects workers to plant Shared values and customs that can help in the prevention of any epidemic or through the investment of its various media to improve the quality of work life in the organization by spreading health and preventive awareness and the dissemination of health information, as well as it is possible for organizations to improve and develop the skills of health workers and avoid Health negatives and errors in work from the health side