تأثير إستراتيجيات الاستجابة الكفوءة للمستهلك في الخارطة الإستراتيجية : دراسة لعينة من المنظمات التجارية في محافظتي دهوك و أربيل

الملخص EN

Efficient Consumer Response consider of the modern concepts which been treated as a strategy to obtain market share.it was revolved by grocery retailers as a strategy and tool to make supply chain more effective and efficient.

the concept was developed by Kurt Salmon as managerial philosophy in the ninetieth ,it present as a frame work to share consumer information between organization.

Efficient consumer response was a result of new concepts such as collaborative management.

Strategy Map show the links between cause-effects relationships, and consider as a model to explain organization strategy,and the main objective is to simplify translation of the strategy to a operational terms in order to link employees activities to the overall organization objectives.