إستراتيجية التوزيع و علاقتها بتحسين الأداء التسويقي في المؤسسة الاقتصادية الجزائرية : دراسة حالة مؤسسة موبيليس

الملخص EN

This study aims at identifying the relationship of distribution strategy to improving the marketing performance in the Algerian economic institutions and clarifying the role played by the distribution as one of the most important elements of the marketing mix in making the organization improve its marketing performance by following distribution strategies that are compatible with the surrounding circumstances.

Distribution strategies, concept of marketing performance and indicators of evaluation The study was conducted on the Algerian mobile phone Mobilis and we used the questionnaire distributed to the points of sale located at the level of the state of Ouargla and the valley and we used the program SPSS to address the data of the study, where the descriptive analysis (percentages, duplicates, computational, standard deviations