توجهات الأندية الرياضية نحو التسويق الرياضي في ظل الوضع الاقتصادي الراهن

الملخص EN

The study and application of marketing concepts in the field of sports has become of great importance because sports clubs need the participation of economic institutions to support and sponsor sports activities in order to advance this vital and important sector in light of the economic crisis.

also, sports organizations must do their best to reach consumers.

encouraging them to buy sports club products and that these efforts are carried out according to well-studied scientific standards