آليات إنتاج المعنى في الأنساق البصرية : الصورة الثابتة نموذجا

الملخص EN

The present research aims to study the structures responsible for the production of meaning in the visual image, by means of semiotics as a theoretical and procedural framework, specifically the theoretical one put forward by the French scholar Martin Joly.

this research is essentially motivated by the problematic of how meaning is produced in an image, and has come up with a number of conclusions among which are : 1-an image uses three levels which function systemically to produce meaning, namely the iconic, the plastic and the linguistic level.

2-meaning is not immanent in the visual signifiers that constitute the image, rather it is inherent in the socio-cultural structure to which the image pertains, because these signifiers get back to the image loaded with semantic and symbolic meaning the source of which is the circulation of the image in different contexts.