تأثير مواقع التواصل الاجتماعي على سلوك المستهلك الجزائري خلال جائحة كوفيد 19 : دراسة الطلب على المواد الغذائية

الملخص EN

The aim of this research is to measure the impact of the use of social media sites on consumer behavior of food in the light of the crisis of the Covid 19 pandemic, and to explain the negative phenomena associated with this behavior during this crisis.

To realise the aim of this paper.

we use the field study using the questionnaire which is distributed to a sample of 394 Algerian consumers.

We found a strong and positive relationship between the use of social media sites by consumers and the change of their behavior in the purchase of food in this crisis, where the impact is associated with a degree of dependence individual on these sites and the trust they put in them, and how they vulnerable interact and influence with them.