تأثير الرعاية الرياضية على ترسيخ العلامة التجارية للمؤسسة من وجهة نظر المستهلك : دراسة حالة رعاية مؤسسة موبيليس للرابطة الجزائرية المحترفة

الملخص EN

The aim of this study was to investigate the impact of sponsoring sports events on the establishment of the brand in the mind of the consumer, we taken-Mobilis firm-and it sponsorship of the Algerian professional association as a model, the descriptive analytical approach was followed.

the study conclude that the sponsorship has a medium / high impact on the establishment of-Mobilis-brand among consumers.