استخدام التسويق الشبكي كألية حديثة للترويج في المؤسسات : دراسة حالة شركة فريفر ليفينغ و شركة جوميا الجزائر

الملخص EN

This study aims to highlight the importance of using network marketing as a modern mechanism in the process of promotion in enterprises, and we divided our study into three axes, two first axes dedicated to the variables of the study and a third axis highlighting the link between them by addressing a case study of the companies forever living and Jumia Algeria, this study reached a set of results, the most important of which is that network marketing it is an effective tool in the process of promoting the organization and its products with ease, and exceeding the limits, and contributing to the creation of benefit to the customer by making him a promotional broker who presents the organization and its products and attracts new customers and convinces them to deal with the organization in exchange for a profit margin.