دور خصائص الخدمات المصرفية الإلكترونية في تعزيز العلاقة مع الزبون

الملخص EN

This study aimed at investigating the effect of the characteristics of E-banking services provided by the national bank of Algeria, Maghnia Agency, to enhance the relationship with the customer; to achieve the objectives of the study, a questionnaire was used as a data collection tool; a number of 118 questionnaires were distributed to a sample the bank‘s clients and then analyzed using the statistical program SPSS V20.

the study concluded that there is a significant correlation with the Pearson correlation coefficient of 0.981 between the characteristics of banking services and the dimensions of strengthening the relationship with the customer.

we also found a statistically significant effect of the combined characteristics of electronic banking services in strengthening the relationship with the customer at a significant level α≤0.05