الترويج للمنتجات الغذائية عبر المنصات الإلكترونية : دراسة وصفية لصفحة الفايسبوك التابعة لمؤسسة إكسترا بن حمادي

الملخص EN

This study is aimed at identifying and exploring how the Facebook page of the extra bin hammadi foundation is used to promote its food products dtartikg from a descriptive study of the content of the official page Extra bin hammadi foundation via this Facebook site especially as it has become among the mode important tools that reduce the costs of promotional mix is the institutions as it increases the interaction of the institution with its fans which is an essential pillar of its success This study has found that the Extra bin hammadi foundation its page Facebook with the aim of its food products despite the many deficiencies that have been observed in the form and content of promotional advertisements.