صناعة السياحة في الجزائر بين الواقع و المأمول : دراسة تحليلية بإستخدام نوذج Swot

الملخص EN

D41Tourism is one of the most important sectors that countries depend on in developing and diversifying their national economy, and it is considered one of the pillars of the economies of some countries, as a source of hard currency and a large field for employing the workforce.

Despite this importance this sector acquires, a country the size of a continent like Algeria is still betting on revenues Oil and fuel in building its economy whose prices are declining day after day, and because the tourism industry is an driving force to create innovative and sustainable tourism, The purpose of this study was to know the reality of the tourism industry in Algeria and the future prospects for its development, in order to achieve the desired goals.

the descriptive approach was used through the literary review of the various elements of the research, and the analytical approach using the SWOT model to identify the most important strengths and weaknesses, opportunities and threats.

The results also showed that there is a gap between the huge tourism potentials and the reality of the tourism industry in Algeria.

Finally, the study recommended the necessity of reinforce and activating tourism investment, especially the private sector by adopting The strategy of diversification and cost leadership, With a view to qualify Algeria to become a tourism pole par excellence