توظيف شركات الاتصالات العاملة في العراق للفيس بوك في الترويج و علاقته بالسلوك الشرائي للعملاء

الملخص EN

Advertising on social media is one of the modern forms of promotion for promoting on the Internet, especially with the high rates of use of Facebook and its increase in popularity compared to other social networking sites.

Of particular importance, because it provides new opportunities to promote its products, And approaching certain categories of customers, and getting acquainted with their opinions and attitudes towards what these companies offer in terms of goods and services, and their future expectations regarding the company's products, prices, methods of distribution and promotion for them, as marketers invest the increasing demand by some groups of consumers on these sites, especially Facebook, in advertising Their activities and products, desiring to form positive trends in what they offer of the products of large sectors of consumers, Based on the above, and in view of the great spread and popularity of Facebook, many companies operating in various fields, including telecommunications companies operating in Iraq (Zain - Asiacell - and Cork Telecom) resorted to being present on this site and using it as a promotional means to offer their services And its various products and activities to the public, and this research monitors the relationship between the Iraqi public's exposure to the advertisements of telecommunications companies operating in Iraq through their Facebook pages and their buying behavior for the products advertised through these pages, and an attempt to uncover the influence of a number of factors in that.