آليات تعزيز ثقة المتبرعين للجمعيات الأهلية في المجتمع السعودي

الملخص EN

The charitable organization has a mediator between community members and the ministry of human resources and social development to meet their needs and satisfy their desires, that's what they mean must be important to donor's trust to support the government for the needs of the community.

so, that can't be ignoring donor trust mechanisms in social organizations.

this study aims, to identify the mechanism of donor's trust to charitable organizations in Saudi society, by the define the concept of donor trust, disclosing the mechanism of donor's trust to charitable organizations, and proving the proposals that contribute to employing new mechanisms to gain the donor's trust to charitable organizations in Saudi society.

to achieve the purpose of the research, a descriptive method was used, it’s considered the best approach to deal with this situation.

most of that.

the research sets the importance of employing the social marketing mechanism in charitable organizations, to create a clear mental image for donors.

however, its importance and role in the development of society.

and, training and qualifying the members of the board of directors of charitable organizations on mechanisms to gain the donor's trust for the charity to ensure financial sustainability.