أثر التخطيط الاستراتيجي في تحقيق ريادة شركة مجموعة منير سختيان التجارية

الملخص EN

The study aims to examine the impact of strategic planning in achieving the entrepreneurship of Munir Sukhtian Group Trading Co.

and adopted the analytical descriptive methodology to analyze and classify data.

The study population consisted of (673) employees.

The sampling unit consisted of (287) managers of the top and middle management of the Munir Sukhtian Group Trading Co.

The study was conducted by a comprehensive survey where a questionnaire was distributed to all these managers.

Of all the distributed questionnaires (282) i.e.

(98.3%) were validated for the analysis.

The study arrived to several conclusions, the most important of which are the following: There is a statically significant impact at (α=0.05) for strategic planning in its dimensions (environment scanning, strategy formulation) on the achievement of entrepreneurship in its dimensions (proactive, innovation, uniqueness, risk taking) at Munir Sukhtian Group Trading Co.

There is a statistically significant impact at (α=0.05) for strategic planning in its dimensions (environment scanning, strategy formulation) in the achievement of proactively in Munir Sukhtian Group Trading Co.

There is a statistically significant impact at (α=0.05) for strategic planning in its dimensions(environmentalscanning,strategy formulation) n the achievement of innovation in Munir Sukhtian Group Trading Co.

The study also recommendsthe importance of continuous application of the strategic planning in the competition processes.

It is essential to maintain the current level of entrepreneurship and innovation through persistent provision of the currently offered services and constantly improve them.

It is also important to look for more excelled processes that aim to increase competitiveness and gain a larger market share.