توظيف المصاريف التسويقية الإلكترونية في تعظيم أرباح المؤسسة: إطار مقترح لنموذج التسويق الإلكتروني

الملخص EN

In considering the current competition among educational institutions, there are numerous benefits that some institutions have, but they are not being highlighted or presented to the audience.

this research assessed the actuality of the university of Warith al-Anbiya private university's marketing plans, as well as the usage of e-marketing tactics in promoting its activities and expanding target audience.

the study was based on actual data from the institution's marketing expenses, which has an apparent shortcoming, as well as the lack of a structured marketing plan to improve the institution's image.

data of 2019 and 2020 had been used, as well as a questionnaire in which 20% of university students actually participated, to determine how customers interacted with the institute's initiatives.

the research came to a number of conclusions, the most significant of which was the lack of the marketing budget, as well as the lack of a precise marketing plan and the olutely entire ence of the use of e-marketing tactics.

the study concluded that in order to expand the target audience and achieve the desired goal, the proposed e-marketing strategy must be implemented in an effective and efficient manner