دور المورد البشري في تفعيل التسويق الفندقي : فندق صبري بولاية عنابة كنموذج

الملخص EN

This study aims to shed light on the human and important supplier for the marketing of the hotel in a private hotel organizations as human resource component of the basic elements of the marketing mix service , and to reach this goal we started beside my summarize in the presentation of basic concepts for hotel marketing and human resource, Then, the relationship between them was clarified.

As for the practical side we have adopted the form as a tool for the study included a series of questions addressed to the marketing department staff and the interests of public relations.

The study concluded that the hotel organization relies on a distinct marketing strategy, in addition to the hotel 's dependence on eligible interest in marketing and public relations work on activating the hotel marketing human resources.