المرونة التسييرية لمواجهة التداعيات الفورية لجائحة كورونا على الشركات الاقتصادية : نماذج لشركات عالمية

الملخص EN

The sudden and rapid spread of the Corona pandemc represented a great shock to business leaders in the world as a result of the serious economic disturbances that accompanied it, which negatively affected the performance of companies in the world, which forced them to initiate important organizational and management changes, to ensure their survival and the continuity of their business.

this study aims to analyze the various patterns and methods of response that these companies have adopted to overcome the new challenges on the business world.

through models of international companies.

the study concluded that successful and effective companies are the ones that have been able to adopt management flexibility, and adapting their strategies to the new trends of the global market.