دور اليقظة التنافسية في تحقيق الميزة التنافسية : دراسة ميدانية بمصنع إنتاج الأدوية (مجمع صيدال)‎ ولاية عنابة

الملخص EN

This study aims to identify the role of competitive intelligence in obtaining a competitive advantage at the pharmaceutical production factory of Annaba of the complex SAIDAL.

In order to achieve this objective, it seemed appropriate to adopt a descriptive and analytical approach, and the use of a questionnaire for the collection of data necessary for the study, which we distributed to a sample of 41 terms at the company level in question.

For analysis and interpretation, the data were processed using the statistical program SPSS(v26) (Statistical Package for the Social Sciences).

The study resulted in a set of finding, the most important of which is the existence of a mean positive relationship between competitive intelligence and competitive advantage in the study company at a significance level below (α≤0.05).