الدور الوسيط لجودة الخدمة في دراسة أثر استخدام التطبيقات الذكية على السلوك الأخلاقي لمندوبي مبيعات أجهزة التكييف المنزلي في مدينة عمان : دراسة ميدانية

الملخص EN

The study aimed to identify the mediating role of quality service in studying the effect of using smart applications on the ethical behavior for sales delegate household air conditioners in Amman city, the study population consisted of users household air conditioners whom visiting shopping places in Amman city, while the sample of the study consisted of (400) respondents.

The study concluded that the arithmetic mean of intelligent applications and ethical behavior is high levels, while all dimensions of service quality a high level of approval.

It also shows the impact of the using smart applications (Short message service, website, social networking sites) on the ethical behavior of sales delegate household air conditioners in Amman city.

In addition, there is an impact of the use of smart applications on the ethical behavior of sales delegate of household air conditioners in Amman with the quality of service as an intermediate variable.

The study recommended to continue to provide smart applications capable of facilitating the exchange and flow of information and data to customers.

And find plans in the future to improve the quality of service and adjusted by providing services that comply with the data of the times and specifications required by home air conditioning.