الاتصالات التسويقية و دورها في تحسين الأداء التسويقي للمؤسسة الاقتصادية : بحث ميداني على عينة من المؤسسات الاقتصادية في الجزائر

الملخص EN

This research aims to study the influence of marketing communications on the marketing performance of the economic enterprise, for this purpose the study was applied on a soft sample of (42) economic institutions in Algerian states, for this purpose a questionnaire was used directed to managers and the data were analyzed using the (SPSS) program.

The results showed the existence of a correlation and influence between the two variables, correlation coefficient r = 63.00%, the focus of most organizations in their marketing communications on advertising and sales promotion, and the neglecting Customer satisfaction and interest in sales growth, market share and profitability