دور الوكالات السياحية في تسويق الخدمات السياحية في الجزائر : الديوان الوطني للسياحة كنموذج

الملخص EN

The role of travel agencies in marketing of tourism services in AlgeriaNational Tourism Office as a modelTravel agencies are considered one of the most important factors that help the success of the tourism industry in any country, as they are considered a place for programming, organizing and arranging tourist trips to tourist attractions, providing comprehensive services, and marketing tourism programs.

The aim of this study is to study the reality of the tourism sector in Algeria, and the role of tourism agencies as one of the actors in the tourism sector in marketing tourism services in Algeria.

We concluded that the tourism service is based on an integrated picture and not on a specific part, meaning that every part of the governmental or private tourism sectors, such as travel agencies, has a role in the tourism marketing process.

These roles are integrated to enable you to reach a wonderful and competitive picture for tourism services.