مساهمة جائحة كورونا في ازدهار التجارة الالكترونية لتنافس التجارة التقليدية : دراسة تحليلية

الملخص EN

This research aims to explore the influence of COVID-19 pandemic on e-commerce.

This study used a descriptive analytical method and online questionnaire distributed to a random sampling to investigate the adoption of e-commerce and understand the barriers that may stand against its use.

The results show that there was an increasing interest in e-marketing during the pandemic.

But fears related to trust and the products prevent it from taking the place of traditional market, which requires searching for solutions and addressing the gaps to further advance e-commerce.