واقع تبني التسويق الداخلي في المؤسسات الجزائرية و دوره في تعزيز مفهوم الجودة : "دراسة حالة مؤسسة قديلة للمياه المعدنية"

الملخص EN

This research paper deals with the study of internal marketing, a concept which has become a vital topic in the field of human resource management.

The study aims to define the concept of internal marketing and to highlight its relationship to human resource management, as well as to determine the role it plays in achieving and improving quality.

We tried to determine the veracity of this theory in the Algerian institutions, and more precisely in the Foundation of mineral waters of Guedila, where 40 questionnaires were distributed as a tool for collecting data on the subject.

The analysis of the collected data established the existence of a relationship between the adoption of human resource management for internal marketing and achieving and improving the quality of the products.

The study also highlighted the existence of a positive correlation between the two, in addition to the availability of the concept of quality in the institution under study, and the existence of disparities in the availability of its internal marketing dimensions.