حتمية طرح إبداعات جديدة لتحقيق قفزات نوعية في الحصة السوقية للمؤسسة الاقتصادية : دراسة حالة الوطنية تيليكوم الجزائر "أوريدو (Ooredoo)‎"

الملخص EN

This study came with the aim of identifying the impact of the launch of some of the innovations by The Wataniya Telecom Algeria "Oorado (ooredoo)" on its market share.

In order to achieve this was the use of annual reports to The Regulatory Authority for Post and Electronic Communications during the period between 2004-2019, As well as data collected through the website of the entreprise under study (documentary study), In addition to indicating some of the innovations put forward by the entreprise and its impact on its market share through a program (Eviwes 09).

The study concluded with several results, including: Wataniya Telecom Algeria It has a host of factors that enabled it to offer innovative offers (new innovations) on the Algerian telecom market.

The latter has contributed to improvement its market share by 27%.