نماذج التغيير و تطبيقات نموذج ادكار Adkar في استراتيجيات التغيير و مجالاته بأداء هيئة السياحة

الملخص EN

The aim of the research is to study models of change with a focus on the ADKAR model and its application in the Tourism Authority and to measure it with the study of approved change strategies and measure the status of dealing with them and the resulting impact on performance.

As well as studying areas of change and measuring the link between them and the reflection model, and the effect of these areas on performance, the research adopted the descriptive and analytical approach, and the case study approach and adopted several quantitative and qualitative statistical methods.

The first such as: percentage and relative importance, the relative weight of the mean, weighted arithmetic mean, standard deviation, Spearman's ranks correlation coefficient, Alpha Cranach's test, percentage weight, hypothesis testing and includes the use of simple correlation matrix and regression analysis.

The checklists were used as a qualitative measure of areas of change and applications of the ADKAR model.

The research came out with a set of results, including: the search of varieties and patterns of change in the performance of the Tourism Authority proved that the level of importance of the study sample answers on the paragraphs of the patterns of change and its classes tended towards agreement, and with standard deviation of 0.924, indicating the presence of dispersion.

For the data on its arithmetic mean, while the relative importance of this variable was recorded at 80% which indicates the agreement of the study sample members on the paragraphs of the study sample members on the paragraphs of the patterns of change.

The ADKAR model proposed to be applied as a model for change has proven its ability to expand the base of change efficiently with the areas of change in the performance of the authority, with a statistically significant correlation value of 0.66, which is a positive and significant direct value at the level of 0.013.

And that all the reasons had their role in the necessity of responding to the change, whether they were causes related to technical support, the structure of the Tourism Authority, the technical and informational side, administrative and financial reasons, or anything related to the development of the performance of the Authority.

The study came out with a set of recommendations.