الأسس الفلسفية للعلاقات العامة كوظيفة استراتيجية لإدارة القضايا

الملخص EN

Our study on the philosophical foundations of public relations aims to reveal the strategic role that philosophy presents to the function of public relations as a science or a stand-alone discipline, just like other disciplines such as education, the judiciary and other sciences, which carry a philosophical part and a practical one.

the effectiveness of public relations as a strategic function in contemporary organizations depends on its ability to build and maintain a long-term relationships with its various publics, which requires knowledge of philosophy and strategic thought capable of equilibrate between organization's objectives and public's interest.

through this research paper, we have shown that the philosophical perspective of contemporary public relations is based on a set of principles founded on reading reality in a scientific way.

the first principle is based on society and its responsibility towards others, the second is the human foundation and its values and cultures.

we finally showed that those two foundations would guarantee the establishing of strategic communication based on partnership and consensus.